Genesis, Hyundai’s luxury division, continues to make waves in the premium car market with its latest models, including the Genesis G90 Long. The brand is pushing the boundaries of technology, comfort, and design while making significant strides toward electrification. This article explores the G90 Long, other recently introduced Genesis models, and the brand’s ambitious plans for the future.
Genesis G90 Long: A New Benchmark in Luxury Sedans
The Genesis G90 Long is an extended-wheelbase version of the flagship G90 sedan, designed for ultimate comfort and exclusivity. Targeting high-end customers who prioritize rear-seat luxury, this model competes with the Mercedes-Benz S-Class Maybach and BMW 7 Series LWB.
Key Features of the Genesis G90 Long
| Feature | Genesis G90 Long | Mercedes-Maybach S-Class | BMW 7 Series LWB |
|---|---|---|---|
| Wheelbase | Extended for extra legroom | Extended for maximum comfort | Long-wheelbase version available |
| Engine Options | 3.5L V6 twin-turbo with 48V mild hybrid | 4.0L V8 bi-turbo + 48V mild hybrid | 3.0L i6 twin-turbo + mild hybrid |
| Interior | Executive rear seats, massage function, premium leather | Luxury rear lounge, first-class seating | Executive lounge package, BMW iDrive 8 |
| Infotainment | 12.3-inch digital cockpit, premium audio | 12.8-inch OLED screen, Burmester 4D audio | 14.9-inch curved display, Bowers & Wilkins sound |
| Autonomous Features | Level 2+ ADAS | Level 3 autonomous driving | Level 3 autonomous driving |
| Starting Price | $100,000+ | $200,000+ | $130,000+ |
With its luxury-focused upgrades, the G90 Long positions itself as a cost-effective alternative to the Maybach while offering a premium experience.
Genesis GV70 and GV80: The Luxury SUV Lineup
Genesis has expanded its SUV lineup with the GV70 and GV80, competing in the high-end crossover segment. These models combine performance, advanced technology, and luxury materials to rival brands like Audi, BMW, and Mercedes-Benz.
Comparison of Genesis SUVs
| Feature | Genesis GV70 | Genesis GV80 | BMW X5 |
|---|---|---|---|
| Engine Options | 2.5L turbo i4, 3.5L V6 twin-turbo | 2.5L turbo i4, 3.5L V6 twin-turbo | 3.0L i6 twin-turbo, 4.4L V8 twin-turbo |
| Seating | 5 seats | 5 or 7 seats | 5 or 7 seats |
| Infotainment | 14.5-inch touchscreen | 14.5-inch touchscreen | 14.9-inch curved display |
| Luxury Features | Nappa leather, ambient lighting, massaging seats | Nappa leather, wood trim, digital key | Heated and ventilated seats, panoramic sunroof |
| Starting Price | $55,000 | $70,000 | $65,000 |
The GV80 offers third-row seating, making it a strong contender in the full-size SUV segment, while the GV70 provides a sportier alternative.
Genesis and the Future of Electrification
Genesis is rapidly shifting towards EV technology, with plans to phase out gasoline engines and introduce a fully electric lineup by 2025. This transition aligns with the broader EV revolution, as discussed in the article Next-Gen EVs and Autonomous Driving: The Future of Mobility.
Genesis EV Plans vs. Competitors
| Brand | EV Models (2025) | Battery Range | Charging Speed | Price Range |
|---|---|---|---|---|
| Genesis | GV60, Electrified GV70, Electrified G80 | 300+ miles | 350 kW DC fast charging | $60,000 – $90,000 |
| Tesla | Model S, Model X, Model 3, Model Y | 400+ miles | 250 kW Supercharging | $45,000 – $120,000 |
| Mercedes-Benz | EQS, EQE, EQB, EQC | 350+ miles | 350 kW DC fast charging | $70,000 – $140,000 |
| BMW | i4, iX, i7 | 350+ miles | 300 kW DC fast charging | $55,000 – $130,000 |
Genesis aims to compete with Tesla, Mercedes-Benz, and BMW, offering premium EVs with cutting-edge technology and luxury.
For those considering hybrids vs. fully electric vehicles, check out this article: Hybrids vs. Electric Cars: Which Is the Better Long-Term Investment?.
Genesis GV60 MIV: The Future of Adventure Vehicles?
One of the most exciting concept vehicles from Genesis is the GV60 MIV (Mountain Intervention Vehicle), a snowmobile-inspired version of the all-electric GV60 SUV.
Key Features:
- Snow tracks instead of wheels for off-road capabilities
- Rescue equipment and medical gear for emergency use
- Sustainable EV powertrain with vehicle-to-load (V2L) technology
This concept vehicle demonstrates Genesis’s commitment to innovation and sustainability, potentially leading to new EV adventure vehicles.
Conclusion
Genesis continues to disrupt the luxury automotive industry with groundbreaking designs, premium features, and a clear path towards electrification. The G90 Long is a standout in the ultra-luxury segment, while the GV70 and GV80 provide high-end SUV options. With EV technology becoming the focus, Genesis is poised to be a leader in the next generation of automobiles.
For more on upcoming luxury cars, check out this article: Top 10 Most Anticipated Cars of 2025: The Future of Automobiles.
